Walrus wrote:Whilst a lot of what you say makes sense, I guess for me the real question would be what intangibles do I think WPP have. I personally struggle to see what moat it has, I guess it's relationships and expertise is what you are left with?
The tobbacco shares clearly have brands and supply chains, I see nothing that would make me think WPP will survive in it's present form 10 years from now.
For instance if Sorrell set up a competitor what would happen then. Struggle to see how this is a Doris share I really do
To clarify: What I said was in response to the comment of EssDeeAitch's that I've emboldened in the quote below:
Gengulphus wrote:EssDeeAitch wrote:You raise a very serious point and one that I had missed and it seems, others who responded to my OP, or, they did not consider this to be a problem. Well, the stock has been added to my HYP so no use crying over spilt milk now, if any has indeed been spilt. But thanks for the note as intangibles is something else to add to the screening process.
Before you do that, take a look ...
I.e. it was mostly about the
general idea of making intangibles part of the screening process. Taken literally, I certainly wouldn't do that - i.e. I wouldn't make them part of the computer screening I use to identify the shares I'll even look at. In the more general sense of whether I would make them part of my subsequent selection of shares to buy from the screening results, maybe - but if so, I'd make it part of a more general look at asset sale values compared with their book values, and I wouldn't make it a
major part of it: it's relevant to how well the company can survive getting into trouble (having sellable assets such as property and subsidiaries that are still doing well is very useful!), but it's more important to find companies that won't get into trouble in the first place.
What it
wasn't was a look specifically at the sale value of WPP's assets. Goodwill in the general non-accounting sense (i.e. the excess of the value of a subsidiary as a going concern over the value of its identifiable assets) is particularly awkward, not just because if the company is in trouble, some or all of it may be gone, but also because it depends on how interlinked the various subsidiaries and the parent company are financially (the basic principle is that they are protected against each other's liabilities, so a subsidiary may still have considerable value even if its parent is in deep trouble or
vice versa, but that can be overridden by inter-company guarantees, and often is) and because accounting goodwill is not even supposed to reflect goodwill in that general sense well. As a result, people who look at the sale value of assets often ignore goodwill, but that's not a "goodwill has no value" judgement. Rather, it's a "valuing goodwill is too hard, so to be conservative, I'll assume it has no sale value" judgement.
I.e. in essence, having a lot of goodwill on the balance sheet as WPP does (*) basically says that the sale value of the assets is very uncertain rather than that it is non-existent. Given that the future of
any company is very uncertain, especially in the longer term, I don't regard that as enough of a reason to automatically filter a company out of consideration - just something to take into account when considering buying it.
(*) And Imperial Brands does as well, by the way. The breakdown of its intangibles in its 2017 annual report shows £12,266m goodwill out of £19,763m total intangibles, with the rest mainly in intellectual property (which presumably includes brands) and bits in supply agreements and software. So even taking into account the fact that (as you say) it has brands and supply chains, its net asset value excluding only goodwill is still strongly negative.
Gengulphus