BATS made a Next Generation Products (NGP) presentation - 17/11/16.http://www.bat.com/group/sites/uk__9ztf ... t&QS1=2016
Broadly, 4 main areas for the NGPs by the looks of it.
(1) Heated Tobacco - Glo (Neosticks) ...I think that Glo is the branding and Neosticks are the consumables. As it is heated tobacco, it is most closely akin to smoking tobacco.
(2) Hybrid - iFuse (Neopods) Tobacco & eLiquid. The eliquid adds flavours but yet you have the tobacco present
(3) Closed Vapour - ePen2 , Pebble, Vype Gen 2, Voke
(4) Open Vapour - eliquids,
The latter 2 systems don't appear to contain tobacco and are described as meeting customer need for "performance" ( I guess the nicotine hit), customisation (tweaking the amount of nicotine delivered ..?) and "Flavour exploration".
Imperial have their Blu (myBlu) range - I don;t know how much longer they will get away with the packaging!https://www.blu.com/en/GB
Also, for IMB - they say in the link above "Heated tobacco is a smaller NGP category but one that is growing, most notably in parts of Asia. We have plans to launch Pulze, a heated tobacco product, in 2019."