ITV and WPP - FANG-food?
Posted: February 1st, 2019, 9:20 am
Brrr, morning all
I wrote on the Unilever thread yesterday that I was thinking of topping up either ITV or WPP and YeeWo commented that these businesses were 'FANG-food' viewtopic.php?p=197826#p197826 .
Now, I understand that businesses want their products in the face of consumers and that social media is where the majority of young'uns congregate (God knows our 20 year old has his face planted on a screen most of the time).
Now, companies like ITV and WPP are very aware of this so am I being naïve to think that they will be either already in the business of advertising here, or actively looking to access this market/link with companies already in this market?
I do appreciate YeeWo's comment as it got me thinking, and I know that ITV and WPP share prices have fallen (which is why they became high yield), but I don't think the yield is that high to be concerned. The younger generation don't watch TV like I used to - it's all on demand and Netflix so I'm led to believe, but again, these businesses know this so surely they must be coming up with solutions / business decisions to cope with this change?
Anyway, I thought it might be an interesting discussion to get others' views.
Cheers, OLTB.'
I wrote on the Unilever thread yesterday that I was thinking of topping up either ITV or WPP and YeeWo commented that these businesses were 'FANG-food' viewtopic.php?p=197826#p197826 .
Now, I understand that businesses want their products in the face of consumers and that social media is where the majority of young'uns congregate (God knows our 20 year old has his face planted on a screen most of the time).
Now, companies like ITV and WPP are very aware of this so am I being naïve to think that they will be either already in the business of advertising here, or actively looking to access this market/link with companies already in this market?
I do appreciate YeeWo's comment as it got me thinking, and I know that ITV and WPP share prices have fallen (which is why they became high yield), but I don't think the yield is that high to be concerned. The younger generation don't watch TV like I used to - it's all on demand and Netflix so I'm led to believe, but again, these businesses know this so surely they must be coming up with solutions / business decisions to cope with this change?
Anyway, I thought it might be an interesting discussion to get others' views.
Cheers, OLTB.'