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Standard Life Aberdeen changing its name to Abrdn

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Gengulphus
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Standard Life Aberdeen changing its name to Abrdn

#408096

Postby Gengulphus » April 29th, 2021, 3:49 pm

The following RNS came out on Monday - I heard about it on the radio in the morning and meant to post about it when I could, but Monday was a busy day for me and I've only just thought about it again...

https://investegate.co.uk/standard-life ... 00055000W/

Standard Life Aberdeen plc ("the Company") today announces its intention to change its name to "Abrdn plc". The new Abrdn name (pronounced "Aberdeen") will be part of a modern, agile, digitally-enabled brand that will also be used for all the Company's client-facing businesses globally.

The new brand identity marks the next stage in the reshaping of the business and future-focused growth strategy. ...
...
Stephen Bird, Chief Executive, said:

"Our new brand Abrdn builds on our heritage and is modern, dynamic and, most importantly, engaging for all of our client and customer channels. It is a highly-differentiated brand that will create unity across the business, replacing five different brand names that have each been operating independently. Our new name reflects the clarity of focus that the leadership team are bringing to the business as we seek to deliver sustainable growth."

As I've seen others comment elsewhere, there's something not quite right about a new brand if you need to tell people how to pronounce it! Somewhat more alarmingly, I see distinct signs there that the company has swallowed some bait set out by a corporate adviser hook, line and sinker - e.g. spouting the phrase "future-focused growth strategy" as though growth strategies come in any other variety...

Anyway, apart from letting off that bit of steam, the main point of this post is just to alert HYPers who own shares in the company to the fact that this name change, and I would guess an accompanying symbol change, seems pretty likely to go through in the next few months. It's likely to have some practical impact on their record-keeping...

Gengulphus

richfool
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Re: Standard Life Aberdeen changing its name to Abrdn

#408127

Postby richfool » April 29th, 2021, 5:41 pm

Already posted here:

viewtopic.php?f=94&t=16641&start=20

(Post #406974)

moorfield
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Re: Standard Life Aberdeen changing its name to Abrdn

#408145

Postby moorfield » April 29th, 2021, 6:38 pm

Th nm s mnnglss (t m), thy cld cll t Ssn f t md thm hppy, jst s lng s thy kp pyng hlthy dvdnd.

richfool
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Re: Standard Life Aberdeen changing its name to Abrdn

#408160

Postby richfool » April 29th, 2021, 7:19 pm

Looking 4wd to recvng said div.

Went ex div 15/4/21. Div (7.30pps) paid 15/5/21.

funduffer
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Re: Standard Life Aberdeen changing its name to Abrdn

#408162

Postby funduffer » April 29th, 2021, 7:22 pm

No doubt they will change the ticker as well, as SLA no longer fits.

ABRD perhaps?

csearle
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Re: Standard Life Aberdeen changing its name to Abrdn

#408164

Postby csearle » April 29th, 2021, 7:32 pm

richfool wrote:Looking 4wd to recvng said div.

Went ex div 15/4/21. Div (7.30pps) paid 15/5/21.
To be paid on 25/5/21 I believe. C.

midgesgalore
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Re: Standard Life Aberdeen changing its name to Abrdn

#408195

Postby midgesgalore » April 29th, 2021, 9:07 pm

good job they never announced this on April 1st

midgesgalore


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