ReformedCharacter wrote:I don't see how the big players such as Imperial Brands can make any serious money from vaping. In the case of IMB they have Fontem Ventures but I can't for the life of me see how they can make anything more than pocket money. The market is full of hundreds of different vaporisers and supplies of 'eliquid' can be bought very cheaply is bulk quantities. I just can't see how they can obtain a competitive advantage, but I may be missing something!
Possibly that regulation of the vaping market is still in its infancy? If vaping really takes off, you can safely bet that governments will want to regulate and tax the vaping market - something that will be a lot easier for an existing big player to deal with than a newcomer without the economies of scale to be able to afford extensive safety testing, the existing systems for dealing with the taxation, etc. And if vaping doesn't really take off, the existing big players will still have the smoking market...
Gengulphus