Vodafone announces new brand positioning strategy
Vodafone today announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide - the first changes to one of the world's best-known brands since the introduction of the 'Power to you' strapline in 2009.
The strategy - to be implemented across all 36 countries* in which the Vodafone brand is present - is designed to underline Vodafone's belief that new technologies and digital services will play a positive role in transforming society and enhancing individual quality of life over the years ahead.
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