How to succeed as a sport
Posted: June 28th, 2019, 10:36 am
So you may or may not have noticed, but the cricket world cup is on. Before it kicked off, the cricket grandees told us they hoped hosting the event here would help spread the popularity of the sport.
Fast forward a few weeks, all today's newspaper front pages feature the England women's world cup team. Cricket news nowhere to be seen. Presumably buried in the sports pages.
Why? - Because the football is on terrestrial TV and everyone can watch it! So it has caught the attention of the public. The cricket grandees cashed in by selling their sport to Sky where only 10% of the population can watch it. Result, negligible public exposure. The muppets!
Women's football 1. Cricket out for a duck.
I only hope the FA learn their lesson and keep women's football on terrestrial for a few years. I'll be watching.
Gryff
Fast forward a few weeks, all today's newspaper front pages feature the England women's world cup team. Cricket news nowhere to be seen. Presumably buried in the sports pages.
Why? - Because the football is on terrestrial TV and everyone can watch it! So it has caught the attention of the public. The cricket grandees cashed in by selling their sport to Sky where only 10% of the population can watch it. Result, negligible public exposure. The muppets!
Women's football 1. Cricket out for a duck.
I only hope the FA learn their lesson and keep women's football on terrestrial for a few years. I'll be watching.
Gryff