Adverts - how long?
Posted: November 24th, 2023, 2:36 pm
Because I am deaf I only ever watch recorded TV so that I can rewind the scene and the subtitles. Compared with a year or so ago it seems that breaks have changed from a fairly common 4 mins to generally shorter times - some as short as 20 secs or so.
I had supposed that this was because advert budgets had been cut back due to Covid repercussions but am now wondering if advertisers are taking the view that TV adverts no longer give the hoped for return.
The main exception to this seems to be the BBC who spend a considerable amount of time talking about what they are going to talk about in between their repeated 'signature clips'.
That time being what they are so terribly short of when someone has something interesting to say
I had supposed that this was because advert budgets had been cut back due to Covid repercussions but am now wondering if advertisers are taking the view that TV adverts no longer give the hoped for return.
The main exception to this seems to be the BBC who spend a considerable amount of time talking about what they are going to talk about in between their repeated 'signature clips'.
That time being what they are so terribly short of when someone has something interesting to say