odysseus2000 wrote:Sure if you are doing a one off trade you might get away with extortionate pricing, but if you want repeat custom imho you have to charge something reasonable or see punters refuse to buy and go to competitors, or you have spend a fortune on marketing and advertising as does Dyson and some legacy auto like Mercedes.
Why would there be repeat custom, or are you expecting another part of Tesla's electronics to start packing up en masse? £1000 cheaper than the official Tesla fix is hardly profiteering, something which might not be said of St. Elon.
It of course depends on the conditions.
To change the part is a relatively low cost operation, but if you have to insure against some unexpected failure the cost will be almost all insurance.
So if I had one & this problem occurred I might try & do it myself. If it goes wrong I would tolerate the cost of having to find another second hand unit to work on. I.e. I would not pay insurance.
If I was doing this as a service I would have to have insurance, because if the process fails I would have to replace the unit or else tell folk upfront their is no guarantee & thence get no customers.
As I read this the cost is disproportionate to what a technician would charge. He/she might be on minimum wage or not many times more, but he/she would not have the insurance overhead, that would be carried by someone else & with a proprietary part, unless the part is cloned possibly violating patent/copyright, will cost many times the production cost. Anyone who has had to buy dealer parts knows how this works. On my Mercedes a £10 ish pipe with a proprietary Mercedes fitting cost me well over £100.
So the reasonable cost is hard to determine without knowing what the price of replacement boards are & what the insurance premiums would be.
I can easily see this being several hundreds, but $3000 seems excessive to me & looks more like pricing to what the market can take with no relation to what the cost is.
If the reports of the car being a brick due to the inability to charge are correct with this fault then one can see how the price might easily be jacked to what the market can stand, even if I think this is bad business.
I am however speculating wildly here just giving an opinion on what the job would cost if it was a simple replacement & realising that insurance would dominate. But I have no idea about this unit or what has to be done to make the repair etc etc.
It is also worth noting that according to the Munroe tear downs, Tesla have taken to making their own dedicated hardware, designing & fabricating their own chips whereas most consumer electronics uses off the shelf. As Tesla develops more & more of the electronics will become integrated into individual chips making cloning & reverse engineering much more trouble & leading to reduced assembly & Bill of Material costs as there will be far less chips to pick & place.