Update: Cleantechnica have the e-tron at 18,483 in Europe last year. -
https://cleantechnica.com/2020/01/27/te ... es-report/That's well over a billion quids worth of e-trons in it's first year in Europe Not bad for the joke-car which was going to bankrupt Audi!
Unfortunately LG appear to be unable to produce batteries at a rate commensurate with their commitments, so production has been pulled back to a mere 5700 for next quarter. -
https://www.electrive.com/2020/01/26/au ... s-factory/ Extrapolating that would put full production at 9,800 a quarter or 39,200 a year. Demand doesn't seem to be a problem.
dspp wrote:
Don't get me wrong about VAG please. I think that they are utterly committed to the BEV route now, and they are reprogramming anyone that thinks otherwise (hence Audi ditching fuel cell and hydrogen sidelines). I also think that they may well overtake Tesla at some point - that is why I am keen to see the real data. But I also think that they now wish they'd started a wee bit earlier, because they now recognise that ICE is a burning platform.
Given the starting gun from VW's point of view was fired in 2015, with dieselgate, they've done pretty well to comprehensively pivot in 4.25 years! Maybe they could have gone what 12 months earlier? But why? We've reached the point where people have to buy battery cars because companies need to sell them or pay out a lot in fines. There's less risk this way, and even after signing billions of dollars of battery contracts there have still been some supply issues. Take your time, iron out the kinks, line your ducks up... VW are still the 800lb Gorilla in this cage match and the time hasn't been wasted even if they weren't producing a lot of BEV's.
Imagine what's going to happen when companies start announcing how much they've missed their targets by, calculating their fines!
As for ICE, VW are selling more of them than ever before! It's going to be a declining platform sure, but for who in the here and now? The ICE pathway is being managed in to extinction, but I wouldn't rule out hybridisation giving it a somewhat longer lifespan than many around here expect, in fact I wouldn't assume it's bound for the graveyard although the odds aren't in it's favour.
As the market shrinks and manufacturers begin to lose volume they will become less competitive against VW's ICE tail! ...and just because ICE development will stop doesn't mean that ICE cars can't continue to be improved. Many of the improvements being made during digitisation apply regardless of power source, again not great news for a company with too few resources to do anything properly.
dspp wrote:What I find more interesting is that when I do these analyses there seems to be so few constraints, and every motivation to do a blitzkrieg landgrab. Yet so many other manufacturers are reluctant to admit they are on fire.
I put a lot of it down to many car companies not being capable of doing what needs to be done. At which point no CEO can afford to admit to their shareholders that their feet are on fire.
I think VW's saving grace has been it's scale, and that is something which most competitors lack. It affords them flexibility and the ability to survive the odd error or misfortune. Electrification is going to be expensive. A billion dollars here, a billion dollars there... for some companies, not all of whom were in the best of health to start with, that is serious money!
Not only do they have more choices about how to approach electrification, but VW have the luxury that they don't have to get them all right. They can afford to be brave, if not reckless. Against competitors without those luxuries what for some is an existential crisis is an opportunity for VW.
Dieslegate didn't hurt either. The company's hand was forced, the political argument was possibly somewhat easier to win than it would have been elsewhere where a few more years of the same old same old would pad out the retirement account nicely.
It's also true that we are only aware of part of the picture. It's possible somebody is sitting on something nice, but I wouldn't bet against a healthy dose of blood.
Overall I suspect the people who should have gone earlier are those thrashing around looking for a convenient hook up to give themselves scale, and those who found a partner but never got around to moving in together.
Let's assume that TSLA and VAG both execute perfectly and reach 20m vehicles/yr. That leaves 40m cars/year for the others. Put it a different way, by the time they each reach 5-mln BEV vehicles a year they are also at 400 GWh/yr, and almost uncatchable by competitors that are not already (today) seriously in the race, and I only see BYD and Nissan-Renault doing so.
This bits interesting. I just don't see VW and Tesla as equivalents, but if we take your hypothetical then what are the variables which have a significant effect on outcome? Battery price and availability obviously. Who can command a margin which allows them to stay in the game at a higher cost? What confers the ability to hold a margin? What about non-car manufacturers? ...or car manufacturers moving in to other forms of vehicle? Does anybody else have a sellable/licensable platform?
So this is a race that could in many ways be over extremely quickly from a investment selection perspective. It really is much more remiscent of a software (or computer hardware) competition landscape than trad auto, and that is a strategic understanding that I am sure TSLA are comfortable with.
How much of this is already decided is another interesting question. Having talked about the race several times, for me this particular aspect is more a spin of the roulette wheel. The ball is already in motion, it's final destination is all but decided yet still unknown, but the croupier hasn't yet called 'no more bets', and on the sidelines we are using the computers hidden in our shoes to try and determine from the frequency with which it passes 0 which quarter of the wheel the ball will fall in!
Events may change the outcome, but I think they are more in the realms of politics than business. Companies have made the decisions which determine their position down the first straight and in to the first bend, but a last minute change to the course can't be ruled out.
dspp wrote:Will it be a four-manufacturer outcome ? Or what ? I don't know, but I'd be very interested in real numbers (BEV, PHEV, GWh) for the other major players if your sleuthing abilities can turn them up.
Genuinely I have no idea, the only constant I see when considering different futures for the car market is a good chance of a healthy VW emerging better off/less scathed then those around them. To be more precise about the futures of some of the smaller companies I think requires a higher resolution lens than I have and knowledge of certain individual events which haven't happened yet.
Here's some European sales figures for 2019 by model:
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https://cleantechnica.com/2020/01/27/te ... es-report/