I was happy with the references to my views on Tesla in dspp and Ody's comments above.
And,in principle, wish success to the companies developing BEVs. (I may well lease one when our current cars are replaced).
My views on Tesla are summed up in a comment in an article today.
"When it comes to electric vehicle maker Tesla (TSLA), there seems to be a growing disconnect when it comes to this year's situation. While the company continues to talk about tremendous production capability growth, analysts think that management is likely to issue a major guidance reduction."
https://seekingalpha.com/article/435267 ... ent=link-0Is there growing evidence that demand for Teslas is reducing? Outside of California their sales figures are not looking that promising? Sales in Europe and China aren't that good and, closer to home, it is surprising how few Teslas have been sold in the UK, despite the huge government subsidies as described by dspp. As he suggests, the choice of a Tesla seems like a “no-brainer” for any middle or senior manager who has a company car and yet their market share is tiny compared with virtually every other luxury brand. This year they have achieved only a 1.57% share of UK sales despite their claimed advantage of selling direct over the internet and with all their competitors’ dealers closed for many weeks.
Has Tesla got the right brand image? Does the aspiring executive in the post Covid age want to be seen in a car made by a company run by Elon Musk? The German market will indicate if Tesla can succeed on a level playing field with the major German brands. The German consumer is probably as motivated as any to drive a BEV but, so far, Tesla sales have been small.
To be a significant player worldwide and to justify building more manufacturing plants, Tesla surely needs to be more dominant in major markets outside California?
regards
Howard