Howard wrote:If true, this will be another bad Marketing decision by Tesla. It will destroy the second-hand value of Model 3 by the end of next year and really irritate the initial purchasers who see that they have been conned. Even rumours like this indicate that their pricing policy is suspect. They need to decide to either price the car cheaply with the certainty of lower costs for locally made parts, or go for lower volume premium prices and reduce the loss on each car made as the part costs go down.
Bloomberg aren't doing Tesla any favours by suggesting this strategy. It is likely to put off early purchases. I suppose it could be helpful if Tesla are hugely production constrained and have major problems producing cars, but surely that isn't the case?
regards
Howard
There is some truth to what you type, but the pragmatic approach in a business of production is to make sure your product is selling & keep down inventory.
As a practical example I manufacture led lights & I have been retailing them at £15 each, but not selling many. So I lowered the price to £10 & sold more.
Obviously I would prefer to flog them at £15, but I don't like having unsold inventory & so I have reduced prices & improved the manufacturing so that I can flog them at £10 on a reasonable margin.
Sure someone who bought one at £15 will not be happy, but do I keep them happy & keep inventory, or do what I have done?
Meanwhile for the affluent discerning folk such as Howard I am working towards more expensive lights with blacksmith adornments etc in an attempt to market to both ranges of consumer.
This is, as I understand it, what Tesla are doing, following in the footsteps of Henry Ford who reduced prices to build.volume.
Looking at balance sheets & p&l can only steer a business so much, there is another level of reacting to what the market will pay. I expect the price of Tesla to reduce over time causing volume to rise, but without margin erosion.
Regards,