dspp wrote:1. My sales colleagues are very keen to sift out what they term "statements of insincere objections" early on in the sales process. I think you and I might term these people time-wasters. As far as I am concerned if you want a Tesla test drive for a bit of fun then find a friend with a Tesla. If you want to order a car then click to buy. For Tesla the problem at present is supply, not demand, so you have to decide whether you fish or cut bait. My colleagues who have bought S's had no problems getting a test drive, but they were sincere buyers.
2. One of my sales colleagues is still window shopping. They are well aware that waiting has fewer downsides than buying a new dino-juice car at this particular moment. So they will wait until they are sure. Meanwhile that's a sales that BMW/Merc/Volvo are not getting ......
3. Another reports that there is a big push in (their partner's) fleet to shift everyone to EVs as fast as possible. It seems that the sales-droids all want Teslas, not Leafs. Can't think why ......
4. The faster Tesla get exposed to UK (or similar) European fleet buyers the faster they will get exposed to the need for an estate version of the 3.
Merciless screening is a easy thing to do in a supply constrained environment.
Yes, I agree if you are selling a high-value item it is important to ensure you are dealing with a potential customer not a time-waster. And selling to business customers with tight requirements can be done in a more brutal and insensitive manner.
However, most purchasers of expensive cars require a little cultivating. It's easy to sell a few expensive luxury cars to people who are wealthy but not very sophisticated. But to achieve sales to the next, more discriminating customer segment requires a little more effort.
Hopefully your sales colleagues take the trouble to reply to an email from a potential customer.
At the time I first contacted Tesla, I was ready to be impressed and had the necessary funds to purchase. Although I admit, the S was rather a large car for my needs. If they'd bothered to ask me about my car owning history they'd have found I was prepared to fork out for a nice car.
The Tesla salesmen who dealt with me weren't bothered about qualifying their sales leads they seemed to me to be trying to force a sale on a gullible punter rather than trying to cultivate a potential customer.
If you are right and Tesla are production-constrained, why on earth do they keep reducing prices?? And their margins?? Merciless value destruction??
We'll soon know if this is a good strategy when we see their Q2 results next week.