FredBloggs wrote:OK, please tell me how you make your decisions if it doesn't involve sticking a pin in a list of companies or just guessing. What do you do that gives you the edge over a chimp who picks your stocks for you.
If you are mistaken in your ability and you do not do better than a chimp, then why don't you give up and just leave it to the chimp?
My strategy, which has evolved over the last 25 years, is to buy-and-hold companies with strong moats (as defined by Warren Buffett) and keep an eye on their moats; in particular for techological changes which can breach a moat by commoditising a product. If I can't reasonably visualise where the company can realistically expect to be in ten years time I won't invest - so that rules out most high-techology specialists.
Amongst my largest holdings are Berkshire Hathaway, Madison Square Garden, Union Pacific, Diageo, Disney, Canadian Pacific and Unilever, all of which have strong moats. Disney's 80%-owned subsidiary ESPN is losing its moat due to the declining popularity of cable TV in America, but I'm banking on legalised sports betting and Disney's streaming service compensating for this. Most of my other holdings have decent moats.
I keep roughly 25% in investment trusts.This is as a backstop, they provide my income to live on and give me access to markets which are a bit difficult as a private investor (e.g. private equity, India).
I also keep an eye open for special situations where there seems to be a serious underpricing by the market. This lead to truly spectacular returns on small oil explorers (e.g. Soco) in 2000-07, where there was initially a massive discrepancy between the price paid for oil reserves in a trade sale to that quoted by the stock market ("drilling on Wall Street") at a time when the oil price was being pushed up by rising demand for oil in the developing world. For these I'm not concerned about moats so much, more about the mispricing. If the mispricing doesn't leap out at me I won't invest (my margin of safety).
I have bad years, notably 2008 when I was down by almost 50% because I had a lot in small oils. I've trounced the FTSE100 (including dividends) over the last twenty years by several hundred percentage points.
A good example of a recent discrepancy was Juventus (yes, the Italian football club). In August 2016 A.C. Milan was sold for something like 750 million Euros. Juventus' market value at the time was something like 230 million. Juventus, a more famous club with better accounts and a bigger support base, was massively underpriced so I piled in. Within a year Juventus' shares were up by around 250% and I sold.
I avoid banks and most other financials (Berkshire Hathaway is the big exception). That's an industry where the shareholders are routinely stitched up by insiders - see the last financial crisis. What you avoid can be just as significant for your investment returns as what you invest in.