I did look at the discounted dividend method of valuation last week, and I think that the conclusion there was the model could be way off target, firstly due to forecasting errors and secondly due to the subjectivity of one's estimate/specification of the discount rate. This model is bound to fall victim to the same shortcomings. However, seeing as I've looked at DDM already, and that FCF may be higher in the food chain than Divs, I thought I'd look at this one. Again with Marshalls MSLH (which we hold) using https://www.marshalls.co.uk/investor/investor-centre as my example.
To find out how to do this calculation, I looked at How to Pick Quality Shares by Phil Oakley. He does a reasonable study of this, using the book's reference company of Dominos (DOM). Alas, this is the odd typo, or perhaps it's just that he makes one or two leap in the description process, which meant I took a while to quite understand what was happening.
However, after reviewing and after familiarising myself with other models (DDM), I realised that the method (as a described by Phil), is basically
1. Get the last reporting periods "Free cash flow per share", i.e. FCFps
2. Select a discount rate that you expect of the investment
3. (This is the bit I don't like much) Assume a growth rate to the FCFps, e.g. 10% for the next 5 years, then 6% for the next 5 years. And for each flow you discount it back to the present.
4. You then need to a "terminal value". This is basically because after 10 years you assume that the growth rate in the CFs is constant. And to derive this terminal value you basically use a similar formula to the DDM approach i.e.
Terminal Value = CF(1 + g)/(r - g)
where CF is the last flow you've estimated, i.e. the one at year 10, g is the CF's growth rate, and r is the discount rate.
5. Finally you sum together all of those cash flows you got from step 3. along with the terminal value you arrived at with step. 4. However, there is a twist to the final value of the terminal value, and that is this: basically although the application of the discounting formula is already applied (i.e. CF(1 + g)/(r - g)) it's worth bearing in mind that this value is currently discounting all the future flows from 10 years to perpetuity just back to year 10, and obviously must now be discounted back to the present value. So it must be divided by (1 + r)^10.
And it is this result, i.e. the sum of the DCFs from 3. and the fully discounted Terminal value from 4. that result in the final "valuation" for the share price.
I found Phil's method a little confusing and for a reasonably well established firm like DOM or MSLH probably too optimistic. So I established a simpler approach in application of this method, using MSLH as an example, which I will post later on.
Matt