I’d buy Imperial Brands’ shares today, despite its challenges
The Imperial Brands (LSE: IMB) share price has had a good start in 2019. However, it is still way off its longer-term potential. To put this in perspective, its average share price in 2019 so far is 8.5% less than its five-year average price. And this is despite the fact that the company operates in the consumer defensives sector, which I believe, should ideally have seen a sharper uptick during the present time of Brexit driven macro-economic uncertainty.
That makes it a curious case, which needs to be unravelled to figure out if this is a worthwhile investment or not.
https://www.fool.co.uk/investing/2019/0 ... hallenges/