Just listened to the analyst call (I asked very nicely to be allowed on it
) Suspect that after having good growth in market share in the US, the market doesn't like they have lost a very small amount of share. They have been pricing ahead of the market, which must have had some effect. Also ready to drink cocktails have shown very strong growth (something like 45% growth compared to 18% with DGE (NB figures ball park as I didn't note them down correctly) -"we are not chasing this as we want to be at the premium end". Suppose harder to justify putting your spirits in a can mixed with other stuff when you are ordinarily selling it for top dollar. Ciroc vodka also had lost a fair bit of sales, in part as consumers had switched to tequila and (US) whisky. Of course DGE was benefitting here, with strong growth in tequila (which still has a long runway NB bit of a long term mind your eye- if it loses it's appeal, DGE will take a fair hit, despite the portfolio of brands they have. Still they have been very right so far and their data is probably second to none. Also International tequila sales haven't yet really taken off). Also Ciroc impacted by US whisky (where Bulleit has done well). They do think that Ciroc will recover though.
Not sure effects market share (as competition may well be experiencing the same) but would effect growth- they had very low inventory levels and had been strong re-stocking in fiscal 2022. Think this means they are now running up against inflated year on year figures as this re-stocking has completed, so the year on year comparisons are harder. Anyway the CE seemed determined and fairly upbeat that they would resume market share growth in the US and mainatined the 4-5% US market share growth was likley to stay.. Investing ahead of sales in A+P (on a bottom up basis as they see their ad spend has become more effective and they believe they have very attractive specific brand opportunities to spend more) and also increasing spend in digitisation. The digitisation of course is the thing highlighting the specific marketing opportunities.Continuing to increase spend on aged stock. Almost 50% of the business is now in aged inventory (NB I like this aspect. Apart from tying in with premiumisation, it stops every man and his dog jumping on to any bandwagon to the same extent eg as we saw with gin in the UK).
Sorry a bit muddled but thought would get a few things down. Maybe slightly disappointing short term, but there again we have general recessionary fears and they are still confident that they and the market can grow regardless. If they had been ahead on pricing actions, assume the others will need to follow (which could help DGE's share). Cost pressures will abate at some point and the re-stocking year on year tough comparators will work through.
Like most of you, I have been a long term holder and intend to remain so. Indeed I was looking for a fall back in the shares and have bought some more this morning (a bit badly- just under both £35 and £34.50) despite it being my second biggest holding.