monabri wrote:"Almost two-thirds of so-called “Generation Z” consumers, typically those shoppers born between 1995 and 2010, research the origins of a product before deciding whether to buy it or not, according to data experts Kantar."
I wonder how many 9 years do research? ....I also question that ~66% of "Gen Z" do any serious research before deciding to buy.
Have to say, some do, my friend... My 17 year old.
* She sent off for metal reusable straws
* She only buys soaps, cosmetics that havent been animal tested. The kids share with each other the various brands and shops that quality etc.
* Shes just gone vegan etc.
The mainstream media are predictably behind the curve. Most this "research" is basically on snapchat and instagrams networks of the young uns.
Old "haters" may sneer but these are future shoppers and investors. On R4s "Money box" program last week, they ran a feature all about growth in ethical investments, pensions , green bonds and stuff. It may not be big at the moment but I guess it will build momentum.
Back to subject of my OP, yeah sure, what Jope was proposing could well be risky for ULVR. Maybe it will backfire? Or perhaps they've read the writing on the wall. Because its not just our kids, there's been surveys over Stateside, with many Young Republican voters starting to reject DJT, over the climate. I don't have the source to hand but its out there. China and India big Asian powerhouses of growth eh? But with increasingly populated cities who knows when their kids will start to get pi$$ed off too?
Matt