November sales figures for Tesla in Europe are now coming out.
Norway accounted for 546 cars
Germany 280
France 300
Q4 looks very challenging for the brand in these markets.
Sales in the Netherlands of 4116 were much higher thanks to buyers taking advantage of the very generous government subsidies which end this month. Sales in the first few days of December are looking good.
The UK figures will be available soon. It will be interesting to see if they are lower or higher than the 587 cars sold in October.
These figures do question the investment case for a German megafactory. There is not much evidence that European buyers have been impressed by Tesla’s cars so far. Initial subsidised sales appear to be followed by a steep drop in volumes in most markets.
By comparison it’s interesting to look at how European manufacturers are exploiting the US market.
VW sales in the USA in November were 29,218 (up 9%) and their year to date sales are up 4.2% on the same time last year (335,445).
And BMW vehicle sales totalled 31,213 vehicles in November 2019, an increase of 10.2 percent over the 28,330 vehicles sold in November 2018. Year-to-date, BMW sales in the U.S. are up 4.5 percent.
(Figures are from VW and BMW corporate websites - nice PR quote: “We enter the final month of 2019 in the midst of our annual ‘Road Home’ sales event with optimism for a strong year-end and a prosperous year ahead,” said Bernhard Kuhnt, president and CEO, BMW of North America.)
VW and BMW are making profits and their dealers must be pleased. These profits are helpful for subsidising their BEV programmes.
Tesla aren’t revealing how many cars they sold in the USA in October and November, and whether they are seeing a drop in volumes, they are being uncharacteristically shy on this. We may have to wait until they publish their Q4 results next year.
See
https://eu-evs.com/ for sales in Norway and Netherlands. German figure is from registration statistics.
No FUD or wild forecasts (apart from the bullish comment from the BMW CEO) in the above. Just facts
regards
Howard