dspp wrote:H,
Do the maths. Look at the evidence.
Any ICE manufacturer that wants a future needs to bet the farm, now. Otherwise the best they can hope for is to harvest the decline for maybe 5-years. After that ICE manufacturers will be begging to give away cars. Pretty much that demand collapse is already happening for BMW/Mercedes/Audi/etc already - just look at the growing Tesla-shaped wedge being taken out of the US top end. And we all know that most of the profit is in the nice creamy top end.
Pretty soon only the poor people will drive a dino juice car. Yesterday my GF and I were sitting in a 3, and discussing how far in the future it will be before Mummy would be too embarassed to collect Beatrice from school in a gas-mobile. It is coming soon.
regards, dspp
dspp
I don't disagree with your comments about the UK market. However, as you say above: "Look at the evidence". Your forecasts surely must be based on historical facts. I'm not sure you have the facts right about the US market. We have discussed this before and it is important to start with hard figures.
As I understand the facts, based on the broadly-accepted Insideevs estimates for Tesla’s U.S. unit sales, they only grew 0.3% in 2019, to 192,250 units from 191,687 in 2018. (And their turnover in the USA was down severely year on year).
Quoting from a review on seeking alpha:
"Several other luxury/premium car brands grew faster in the U.S. in 2019, including BMW, Mercedes, Volvo, Audi, Jaguar, Land Rover, Lincoln and Cadillac.
They all grew faster than Tesla both as measured in absolute units and as measured as a percentage.
In other words, even before we adjust for average selling prices - let alone profitability - Tesla lost market share to these competitors in the U.S. market in 2019."
https://seekingalpha.com/article/431806 ... king_alphaAs a BMW driver, I am possibly biased, but BMW had its best year ever for sales in the USA last year, growing faster than Tesla from a higher base.
You surely have to agree that forecasts should be based on current facts. And your statement above doesn't reflect the current situation. We'll see if Tesla can grow sales turnover in the USA this year, but they didn't last year and their competitors did!
I'm loath to make any forecasts but it wouldn't surprise me, looking at the European sales figures, if Tesla have a poor first quarter. Their sales in the UK should hopefully pick up substantially in February because of the massive UK subsidies but in January they were low. I haven't a clue what their US sales are this quarter, but they will have to be very high if they are to compensate for the collapse in sales in the Netherlands and Norway in the last two months.
Yes, Tesla are a threat to ICE manufacturers, but they have to start making profits and growing their US sales to really damage the premium brands. They may do it, but if it takes too long, the legacy manufacturers may manage to inhibit their success. Who knows, despite the avowed technical superiority of the Model 3 it may be discontinued in its present form before it ever turns a profit?
regards
Howard