murraypaul wrote:odysseus2000 wrote:FSD illustrates the huge emotional connection between buyers and Tesla corporation.
If Tesla lawyers have done a good job on the contracts then it will be difficult for any legal action to progress with a good chance of success albeit within the lottery of any litigation which makes prediction not worth the trouble to make.
One can easily get to feeling that Tesla is a shady company, but enough people keep buying their product and love the CEO.
All of these concerns go away if FSD does work and I would not rule this out. However, if FSD does not work I do not expect it will hurt the equity due to the strong emotional connection between many owners and Tesla.
You don't think the 'strong emotional connection' would be at all affected by being charged $10k for something that was promised never actually delivered?
It is a car manufacturer. I think you are vastly overestimating how much an 'emotional connection' matters.
I think viewing Tesla as a car manufacturer is the wrong way to look at Tesla.
The relation between a Tesla buyer and Tesla is very different than the relation between a GM buyer and GM.
Legacy auto is seen as a throughly busted flush of the last century whereas Tesla and BEV are seen as the future.
Add into this the ability of Tesla to flog you stuff over the air and one has a high margin tech company and not a low margin dinosaur with a long stained reputation for treating their consumers disrespectfully, still offering far more ICE than BEV and dragging their feet over any new emission regulations etc.
If legacies troubles were purely about consumer rejection they would not be in too bad a situation, but they are a long way behind in the technology of BE, their balance sheets are weak and a load of low margin Chinese competitors are about to go after their bread and butter small cars, offering BEV with all the pollution, low running cost and low service costs against the expensive ICE.
Regards,